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How Relational Commerce is Revolutionising the Way Organisations Create Value

Updated: Jul 11, 2023

by Stephen Stanton-Downes


As the world becomes increasingly complex and unpredictable, organisations need to adapt quickly and be able to react to changing market conditions to stay competitive. In my view, one of the most effective ways to achieve this is through embracing Relational Commerce.

At its core, Relational Commerce is all about building and nurturing stronger relationships with customers, partners, and suppliers. It's not just about closing deals, but about creating long-term partnerships that are mutually beneficial. By focusing on building relationships, organisations can create a more agile and resilient business that is better able to weather market shocks and take advantage of new opportunities.

In today's world, where change is constant and the pace of innovation is accelerating, the ability to build strong relationships has become more important than ever. With the rise of the subscription economy and the growing importance of data and AI, businesses that can build deep and meaningful relationships with their customers will be the ones that succeed.

But building these relationships is not easy. It requires a fundamental shift in mindset, away from transactional thinking and towards a focus on creating value for all parties involved. It also requires a new set of tools and processes that can help organisations manage and monitor their relationships in real-time.

This is where BridgingX comes in. Our platform, The Bridge, is designed to help organisations embrace Relational Commerce by providing real-time visibility and control over their agreements from handshake to outcome. By using our platform, organisations can gain the insights they need to build stronger relationships with customers, partners, and suppliers, while also improving their agility and resilience in the face of market shocks.

In my opinion, Relational Commerce is the key to unlocking competitive advantage in today's world. By building strong relationships with customers, partners, and suppliers, organisations can create a more agile and resilient business that is better able to adapt to changing market conditions and take advantage of new opportunities. And with BridgingX's help, embracing Relational Commerce has never been easier.


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